The Imagination Initiative
Screen time is a major issue for young families - with studies showing that it impacts a child’s development, social skills and imagination.
The Imagination Initiative was established by Bloomsbury Lane Toy Shoppe in 2024 as a way to partner with local businesses to establish screen free zones for children to play without a need for cell phones and tablets.
We are proud to work with businesses in the community and are always looking to expand our group. If you are interested in joining or helping us support this cause, please inquire below.
Our Partners
Fattey Beer Co.
1 W. Main Street
Lancaster, NY 14086
Skoob’s Village Grille
50 Central Avenue
Lancaster, NY 14086
Great Lakes Coffee Roasters
9560 Main St
Suite 7
Clarence, NY 14031
In the News
Slim Down Screen Time Summer Challenge
This summer, take the pledge to reduce screen time.
Enlist friends/family/neighbors
Choose activities to fill up days
Plan indoor & outdoor activities
Write down your favorite ways to fill your time Turn in to Bloomsbury Lane Toy Shoppe to be entered into a GRAND PRIZE DRAWING
Download the form to enter!
Learn more about screen time and how to build your summer plan
Screen Free Week
May 6 - May 12
Join our group Less Screens More Play to share ideas and challenges and network with others that share our concerns.
Screenfree.org is a non-profit organzation that is partnered with organizations American Academy of Pediatrics, Let Grow and Digital Wellness Institute to name a few, with the goal of helping children thrive is our screen obsessed culture. Hundreds of studies have shown that too much screen time undermines childrens healthy development.
Follow us on Facebook all week for Screen Free Ideas and reasources