The Imagination Initiative

Screen time is a major issue for young families - with studies showing that it impacts a child’s development, social skills and imagination.

The Imagination Initiative was established by Bloomsbury Lane Toy Shoppe in 2024 as a way to partner with local businesses to establish screen free zones for children to play without a need for cell phones and tablets.

We are proud to work with businesses in the community and are always looking to expand our group. If you are interested in joining or helping us support this cause, please inquire below.

Our Partners

Follow us on Facebook all week for Screen Free Ideas and reasources

Screen Free Week

May 6 - May 12

Join our group Less Screens More Play to share ideas and challenges and network with others that share our concerns.

Screenfree.org is a non-profit organzation that is partnered with organizations American Academy of Pediatrics, Let Grow and Digital Wellness Institute to name a few, with the goal of helping children thrive is our screen obsessed culture. Hundreds of studies have shown that too much screen time undermines childrens healthy development.